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[Welcome to our company]build professional software with passion.
Now has nearly 100 employees in UAE
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Certifications from the best manufacturers
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Trusted by over 5.000 Brands Across the Globe
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[Our vision is become]the world’s leading software development company.

Muhammad Arslan – CEO Al Asra
Established in 2021, Al Asra Software offers first-class software solutions for hundreds of global customers. We embrace the most cutting-edge technology and provide services with the utmost professionalism.
With over 350 well-trained and experienced IT experts, we deliver your projects on time, with top quality and no compromises.
At Al Asra, we build individualized software to integrate different technologies seamlessly and utilize their power for your business.
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MissionHelp startups and businesses transform their ideas into real
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VisionBecome the world’s leading software development & licensing company
[Why choose us]Culture & Values based on six fundamental principles.
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FlexibilityWe pride ourselves on our ability to provide creative and innovative solutions our clients need.
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Open DoorsOur employees feel free to provide input on decision-making and production processes
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Honesty & IntegrityWe hold ourselves accountable to the highest standards for honesty and transparency within our organization
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Cultural AwarenessWe have years of experience bridging the gaps between different cultures and business traditions.
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AvailabilityOur clients can access clear and detailed information about our progress on their projects around the clock
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Client SatisfactionWe are fully focused on delivering true value to help our global clients succeed in a challenging business environment.

We’re proud to collaborate with:







[Our History]some of the biggest milestones we’ve crossed along the way.

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2022Established in 2022 with a focus on trading electronic precision instruments and machinery, the company set out to be a leader in providing high-quality industrial equipment across diverse sectors.
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2023Al Asra launches as an independent business of software Licensing and sublicensing. The business continued to grow from strength to strength.
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2024In 2024, Al Asra expanded its expertise into software development, creating innovative digital solutions.
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2025Achieving partnerships and expanding their services to include advance industrial machinery and software tools, seamlessly blending hardware and software solutions for global clients.
Want to accelerate software development at your company? See how we can help.
[Our friendly team is]made up of strategists, creatives and project managers

Billy Mark
Co-Founder

Sarah Brown
Licensing head

Anton Ivanov
Api Architect

Hana Al Marri
Marketing Specialist

Dalia Khalil
Contracts Manager

Robert Taylor
Front End Developer

Jean Luc Dupont
Solutions architect

David Tanaka
Software Engineer

Freddy
Wordpree Developer

Misty
Content Writer

Yusuf
Back End Developer

Ananya
Social Media Specialist

Maria Gonzalez
QA Tester

Carlos Rivera
Full Stack Developer

Micheal Williams
UI/UX Designer

Ben Sewell
Director of Operations

Layla
Software Developer

Remi
DevOps

Marty
Office Manager

David Tuche
Mobile App Dev

Benny
Coder

steffany
Developer

Rodriguez
API dev

Tina
SEO Speacialist

Chen Wei
Lead Marketing Manager

John Steven
Integration Engineer

Elizbeth
API Support

Talya Anderson
Legal Analyst

Remi mono
Tech Writer

Penny Moore
Content Specialist

Salma
PR Officer

Michel Valer
Senior Marketing Manager

sandy
AI Specialist

Dan
Blockchain Specialist

Anna
IP Sppecialist

Valen
Developer

Tanner Lance
BD Manager

Amily Davis
Developer

Aron Dusker
Project Manager

Hope Anthony
Project Manager

Anna Kova
Paid Ads Specialist

Terrance
Developer

Khalil
Copywrite Manager

Al Marri
Compliance Manager

Pav Borthwick
UI/UX Designer

Rose
Senior Copywriter

Loysen
Developer

Piyush Chadha
Software licensing
Want to accelerate software development at your company? See how we can help.